Executives’ changing views of 16 business environment factors in ASEAN countries 2010 vs 2015
The above table is a summary of executives’ changing views of 16 business environment factors, listed in the left-hand column, across...
How to counteract competitive threats
Don’t underestimate the value of a good defence. You need to protect your business market share and profit. Whenever consumer spending is...
How to get more customers to buy from you
Why should I use you instead of your competitors? A unique value proposition (UVP) will make your business stand out from the crowd and...
AmCham ASEAN Business Outlook Survey 2016
The table above is a summary of executives’ views of 16 business environment factors, listed in the left-hand column, across each of the...
How to inject new blood into your business
How will you shape your management team to ensure you stay ahead of the driving forces that shape our future? Management roles are...
How to measure your business financial performance
You may have a gut feeling that your business is humming along smoothly and you might be spot on. But there is no substitute for concrete...
How to sell value
Pricing is the most important business decision you can make. Some businesses openly hope for success by offering low prices while others...
How to influence clients with your 'touch points'
When customers come in to your business, they are intending to convert their perceptions of your business into purchases. These...
What is supply, demand and elasticity?
When in business you should never rest on your marketing decisions. You should continually use market research and your own judgment to...
Nine ideas to 'spice up' your business sales
Make a real effort to tell people who you are, what you sell and why they should buy from you. Marketing and promotion is paramount to...
