How to write your very own business vision statement

How to write a vision statement. To write an effective vision statement you should think about what your business does and imagine what your business would look like if it became the best possible version of itself.

Hold a business vision workshop. A good first step in developing a vision statement is to invite your key staff to a business vision workshop. By brainstorming and sharing ideas, you can answer fundamental questions about the direction of your business that will make it much easier to write your vision statement.

After you've held your vision workshop and come up with some ideas, it's time to write your official vision statement. Make sure your vision statement:

• is clear and written in plain English (i.e. no jargon or 'business speak')

• is passionate, powerful and memorable

• is short and says a lot in a few words

• is realistic (i.e. in terms of your resources, capabilities and growth potential)

• describes the best outcome (ideal state) for your business

• doesn't use numeric measures of success

• helps build a picture in people's minds.

The Business Minder is typically called on to look at the big picture and deals in making your business ideal. The Business Minder in Asia is your local mobile Consulting Business Analyst and can help put together an ideal Vision Statement for your business.